Essay

My World

By Emily Campbell

The New Subjectivity in Design

Photography by Jonas Lindström

Nipa Doshi and Jonathan Levien in their Original Spitalfields studio
(Fig 1)

Nipa Doshi and Jonathan Levien in their Original Spitalfields studio

Seated on the hand-embroidered mattress that anchors their My World installation, Nipa Doshi and Jonathan Levien engage in quiet dialogue, reflecting the intimate conversations between maker and user that inspire their work.

Doshi Levien’s My World installation is partly inspired by the shops and workshops of ancient, but still functioning, markets in India. Customers remove their shoes, sit on a mattress and spend time talking to the craftsperson about what they need.

The objects resulting from these transactions are made with great care and are extremely personal to both the maker and consumer1. The atmosphere of the shops yields a strong impression of having entered a world – the craftsperson’s world – that is infused with a unique smell, tactility and creative possibilities. Doshi Levien has created a liminal space between two worlds, Indian and European, imaginary and real.Doshi Levien’s shop asks us to consider – to buy, as it were – the studio’s values and aspirations. The objects allude to Indian archetypes, but are also prototypes with potential for mass production. To encourage social interaction, the mattress in the installation has been hand-embroidered with the board markings for Chaupar2, an ancient Indian dice game. The prototypes are also expressive of the collaboration between the studio’s founders Nipa Doshi and Jonathan Levien. The complex form of the marble table has been created from a combination of Doshi’s pencil drawings and Levien’s computer modelling, and then machined into shape. The crude electric ceiling fans found all over India have broad blades that sound a lullaby as they turn. More efficient contemporary fans, however, have none of this poetry. As such, Doshi Levien’s prototype fan attempts to reconcile the atmospheric qualities of the former, with the practicality of the latter.

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(Fig 2)

Hand-Embroidered Mattress with Chaupar

This object comprises a mattress made from cotton and silk, which has a board game embroidered into it. The game itself is like chess, encouraging an interaction to take place between two people.
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(Fig 3)

Fan

This fan is made using three identical plastic mouldings that are vacuum metallised. The idea was to create a fan that takes on the identity of any environment and almost disappears. The studio was inspired by the old Indian/colonial-era fans whose broad generous blades create a soothing lullaby sound. Doshi Levien wanted to enhance the emotional resonance of this everyday object in a contemporary design.
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(Fig 4)

An early drawing for My World

A glimpse into Nipa Doshi’s sketchbook, where the objects comprising Doshi Levien’s imaginary shop come together.

Most Indian households use a rounded terracotta drinking water vessel, a matlo, that cools water to 14°C below ambient temperature without refrigeration. Doshi Levien’s matlo is a slip-cast version that has evolved to incorporate filtration and which could be batch-produced from a mould. They propose it as an environmentally sound alternative to bottled water and electric coolers3.

All these prototype products have a deep dependence on traditional crafts, as well as industrial processes. Craft relies strongly on intimate knowledge of materials, but this knowledge is easily lost in manufactured products where production is separated from design. With all its work, Doshi Levien intends to reintroduce this link and increase the role of serendipity and experimentation in mass production. The studio also hopes to “promote respect for craft in parts of the world where the hand is the machine”. Its long-term aim is to reverse the trend towards seeing India and other developing countries with strong craft and production traditions as places to make things cheaply; instead, it seeks to find a contemporary and sustainable expression for indigenous skills.

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(Fig 5)

Matlo

A terracotta water vessel with diatomite filters, brass tap and an enamelled tripod stand. The terracotta cools the water without the need for electricity through a natural evaporative process. The vessel is made in two parts: the water is poured into the top chamber and filters through into the bottom chamber.
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(Fig 6)

Dress

This dress is made using 6m of fine Mul Mul cotton, hand-woven in West Bengal. It is inspired by an Indian courtesan’s dress with an asymmetrical neckline that is discreet yet revelatory. The idea is to use material that is vernacular to a hot climate and which can ventilate the body naturally. The bright orange colour relates to mangos that are in season in the summer months.
Doshi Levien-Website-Narratives-My World-08
(Fig 7)

Marble table

Doshi Levien’s table combines the archetypal form of a work desk with sensual materials and proportions normally associated with pleasure, expressing the idea of work as a source of pleasure. The studio was attracted by the idea of taking a natural material, usually carved by hand, and applying computer-generated forms and making processes associated with industrial production.